Gavin Jennings • C.H.E.K Institute — The Lies, The Bankruptcy

by Scott Bryant | Jul 26, 2026 | online personal training

Gavin Jennings • C.H.E.K Institute — The Lies, The Bankruptcy & The Rip‑Off

I first met Gavin Jennings in Lancashire back in 2012, when he took over running the C.H.E.K Institute. Right from the start he told me straight — he’d been bankrupt before. Yet nowhere on his profile, nowhere on the website, nowhere in his PR does he ever mention it. He hides it completely.

“Official GDPR update — ICO has backed my claim; C.H.E.K Institute and Gavin Jenkins face potential penalties up to £17.5 million for withholding my records dating back to 2013.”

He claims he “built one of the busiest C.H.E.K practices in the world” — but that’s not true. Alex Mackenzie built and established the C.H.E.K system in the UK and Europe. Gavin just bought his way in and took over what others had already done.Official public record — anyone can verify via Companies House / The Gazette.
Key facts from these documents:

Gavin Jennings is publicly presented as CEO of the C.H.E.K Institute and head of C.H.E.K Europe, operating from Lancashire, UK.

Chek Europe accounts & Gavin Jenkins finances —

official public records
Claimed business valuation estimated at £32 million, yet filings show declared assets of only £29 000

gavin-jenningkins-chek-europe-accounts-assets-29000-companies-houseOfficial public record — verifiable via Companies House / The Gazette
• Assets listed at just £29 000 against claimed £32 million valuation
• Late/incomplete filings, no clear breakdown of course income
• Previous bankruptcy history before taking over operations
• “World’s busiest practice” claims don’t match these figures
• Drastic staff cuts & supply shortages confirm financial strain
He claims he works 200+ hours a week

— absolute nonsense. He never says “me and my team” — he takes all the credit himself. The truth is me, Phil, and many others were doing all the mentoring, all the teaching, all the hard work — FOR NOTHING. We weren’t even given free courses. All we ever got was a cheap little gift in the post at Christmas — probably worth about £40. That’s it.

I worked my arse off for 15 students — speaking to every single one at least once a week. They’d constantly change times, miss appointments, turn up whenever they felt like it — zero respect for my time, zero respect for the work I was doing, because it was all free.

And then? They deliberately moved all that work in‑house and cut me off completely. I’m a Level 5 Master Practitioner — the highest level there is — and they shut me out like I was nothing. I should’ve been the one doing that work, not some random person they picked. It was done on purpose.

When I met him I asked him straight:

“Why don’t you advertise the practitioners anymore? Why don’t you go to fitness conventions?” And his answer? “It costs too much money — £50,000.” What a joke — when the business is estimated by some sources to be worth £32 million, suddenly £50k is too much? That’s just an excuse.

Even after they hid me from the website, he still emailed me asking me to review and fix the website — FOR FREE. He told me “I’m not sabotaging your business.” If he wasn’t sabotaging me — why am I nowhere to be found on Chek Connect, while Phil, the Pilates instructor, and Gavin himself are all right there on the homepage? That’s a massive conflict of interest — putting himself and his mates up top, and burying the people who actually put the work in.

When I went up to Lancashire he asked me to teach classes on zone exercises — I never got paid a penny. I spoke to staff in America too — they told me exactly the same thing: “We don’t get paid, we just get free courses.”

While the business is estimated by some sources to be worth £32 million, Companies House records show he only declared £29,000 in assets. He never mentioned any valuation or figure like that to me at all.

He claims he’s consulted for Google and LinkedIn, worked

with the British Army, he may of done built a full practice in under six months. Even Peter Jones from Dragons’ Den says categorically — building any proper business takes at least six years. Six months is impossible — pure ego and lies. If he really consulted for Google and LinkedIn… why am I dominating his name above him everywhere? Why does he only have 830 followers on LinkedIn when I have over 3,000?

He calls himself Level 5 CHEK Master Practitioner

on the Chek Connect, page — but his own profile says Level 4. He can’t even get his own facts straight.

Now he’s flogging a new course called HBSS — costing you £2,000 extra on top of everything you’ve already paid. And look at their refund policy — it’s against the law:

• They say 14 days on courses — but “if you’ve downloaded anything or watched more than an hour, no refund.”

• All downloads, e‑books, webinars — “all sales final, no refunds ever.”

• That is illegal under UK consumer law — you have rights, and they’re breaking them.

They don’t even promote practitioners on their own website — only the faculty. So you pay thousands to train, and they won’t even help you get a single client.

And look at the equipment scam:

• Forward head caliper: £395 — you can buy a different, fully functional version that does exactly the same job for £20 anywhere else. It’s not identical, but it works exactly the same way for a fraction of the price.

• C.H.E.K flip coins: £19.95 — you can use any 50p coin.

• Full tool bundle: £760 — for stuff you can get for less than £300 elsewhere.

• C.H.E.K stick: £40 — most masters don’t even use one, they just use their hands.

• Half their stock is out of stock for 4–6 months, and they ask you for a deposit just to reserve it.

This isn’t “premium quality” — it’s price‑gouging, plain and simple.

To understand the full reality behind this organisation before making a financial commitment, read our complete unfiltered analysis across the network:

• The Qualifications: Read our comprehensive CHEK Qualifications Review and Unfiltered Truth to see how these certifications hold up in the commercial fitness industry.
• The Price vs. Value: Is the C.H.E.K Institute Qualification Worth the Price? Discover the true return on investment before signing a contract.
• The Hidden Costs: Explore the financial reality of high-ticket education in our breakdown of the Hidden Cost of the HLC Program Holding the Line Against High Ticket Training].
• The Industry Reality: Learn why unaccredited courses can stall your career in The Hidden Cost of Uncertified Fitness Qualifications: Paul Chek Qualifications
• Gym & Training Standards: Get the ground-level perspective in our report, What is the Real Reality of a Paul Chek Fitness Gym Training?
• The New Venture: Read our page-one ranking exposé, Spirit Gym Review: The Unfiltered Truth, to see why the new program is facing heavy criticism.

Gavin Jenkins & The Bankruptcy Disclosure Issue

• Why C.H.E.K Practitioners Struggle For Work →

• Your UK Consumer Rights — Refunds & Misrepresentation→

• Phil Loizides Lion health and fitness 
• Paul Chek — Background
• Matt Wallden • Primal Lifestyle
• Paul CHEK Institute Online Shop Review:

He’s hiding bankruptcy,

lying about costs, lying about exposure, lying about hours, lying about business growth, lying about who built what, exploiting staff for free labour, breaking consumer law, charging you 20 times the real price for basic tools — and then deliberately pushing you off the site while he puts himself front and centre.

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