The Ragged School The SHOPPE

Made its highly anticipated debut at The Ragged School,

The Ragged School SE1  LAUNCH OF MADE IN THE BOROUGH’S London Borough”s

At the https://crossbones.org.uk

 

LAUNCH OF MADE IN THE BOROUGH’S
THAT SHOPPE On Friday, September 13th, 2024, during London Fashion Week, THAT SHOPPE made its highly anticipated debut at The Ragged School, SE1,
with an exclusive, invitation-only event. This avant-garde marketplace, a haven for artists, activists, makers, and thinkers, coincided with the second instalment of RIP; REST IN PERPETUITY. VIP GUESTS experienced a curated selection of eclectic, slogan-printed garments, and unique accessories, such as “head-
armour by Hurtence”.LAUNCH OF MADE IN THE BOROUGH’S

“YOU’VE DONE A MAGNIFICENT JOB IN BRINGING THIS SHOPPE
TOGETHER….. SUCH A GREAT SPACE WITH FABULOUS COLLECTIONS.” Linda Watson – Journalist & Writer | Vogue on Vivienne Westwood &
Vogue Twentieth Century Fashion Notably, “Made in the Borough’s” rosemary-infused gin was launched during the event, an artistic nod to the 1736 Gin Act, where guests were discreetly served gin in vintage, recycled glass yogurt pots by staff
adorned in heavy-duty pinnies printed with slogans.
These were concealed behind a screen emblazoned with the word “GIN” in 3-foot-high letters, evoking the underground gin trade of 18th- century Britain, when it was illegal to purchase gin in quantities smaller than two gallons. This law drove people to surreptitiously gather in ‘gin houses’ to fill containers of any shape or size, allowing them to enjoy gin
in whatever quantity they desired.

Following its success at Dover Street Market, where half of the inaugural “RIP REST IN PERPETUITY” collection sold out in four days, the expanded
array at THAT SHOPPE is open by invitation only until 13 October.
Contact olivia@concretecomms.net to visit. Part of the collection is a tribute to the Crossbones Graveyard, with artist Zanna’s garments reimagined from iconic designers like Comme des Garçons, Yohji Yamamoto, and Martin Margiela, incorporating skull motifs and Zanna’s photography of characters dressed in 90s couture
funeral attire. The Shoppe’s pieces, are immaculately folded and displayed across a
mix of antique and industrial furniture, in a curated ‘exhibition-like’ feel in ‘THE WHITE ROOM’ a blend of designs with Zanna’s subversive slogans,
paying homage to all of Borough’s rich history.
Among the standout items were ‘ACCRUAL’ garments with bright red ‘Made in The Borough’ tags on sleeves, canvas wallets, and scarves items printed with evocative textural slogans such as “OUTCAST” “MRS
LADY” and “MISS INFORMATION”.

Artist and Founder of Made In The Borough Zanna was delighted at the
Launch event’s turnout, where over 100 guests were welcomed, saying: “After such a success at Dover Street Market last month it’s amazing to see my vintage clothes re-loved and worn by people in the Borough. Seeing two people in my recycled garments at a fashion
show during LFW24 was incredible. The PRE-LOVED // RE-LOVED initiative transforms my previously unloved garments to raise awareness of local causes in THE BOROUGH SE1, highlighting the global fashion waste problem, with enough clothes in circulation to dress the world’s population six times
over. All items are one off ‘pre-loved’ vintage pieces from my personal collection which are now ‘re-loved being hand-printed with slogans like “PROPER GANDER” and “VIGIL AUNTY”, making each piece a
unique artistic statement” Looking forward, “Made in the Borough” has plans to launch a community-driven project allowing individuals to bring their own garments for screen-printing on the 23rd of each month to
THAT SCHOOL. These items will be worn ‘VIGIL 2 VIGIL’ promoting the “REMEMBERED NOT REDEVELOPED // REST IN PERPETUITY RIP movement, dedicated to preserving one of Borough’s many historical sites at risk – The
Crossbones Graveyard.

IN THE
BOROUGH MADE IN THE BOROUGH is a collective that unites art, fashion, architecture, literature, history, and the local community to preserve the
area’s heritage and shape its future. Through inclusive talks, walks, events, shoppe and campaigns, Made In The Borough celebrates the rich history of the Borough, which dates back to the Roman founding of Londinium and the construction of the first London Bridge around 50 AD. The name “Burgh” reflects the presence of a historic fortified settlement that once protected
the area. MADE IN THE BOROUGH’S initiatives include a wide range of activities showcasing everything THE BOROUGH has to offer, aim to defend its unparalleled heritage and raise funds to support its recognition as
London’s 5th UNESCO World Heritage Site. Like a strong tree’s ‘BOUGH’ that supports life, MADE IN THE BOROUGH
supports the history, nature, people, and products that define the area. The collective operates independently, collaborating with individuals
and local businesses originated in the Borough. A % of profit made from campaigns further funds MADE IN THE
BOROUGH CAMPAIGNS.

ABOUT
THE ARTIST Zanna, a multi-award-winning Art Director and Photographer, gained overnight fame through her fashion work with a swimwear campaign for
the Evening Standard newspaper.
Her breakthrough photo of a model in a silver swimsuit caught the eye of DJ Joey Negro, who used it for his 1991 vinyl cover “Do What You Feel” This led to her becoming Mick Hucknall’s photographer and art director, eventually winning a BRIT Award for Best Video after directing her first
pop promo ‘Stars’. Zanna has filmed, photographed and rebranded legends including Blur, The Pretenders, Crowded House, The Cure, Bryan Ferry, Cathy Dennis, Kim Wilde, Lisa Stansfield, Deacon Blue, Tasmin Archer, Pete Burns, Mark Almond and Boyzone, as well as other iconic outsider faces of the
90’s like  and Erin O’Connor. Zanna worked exclusively with John Galliano to create an extensive
behind-the-scenes project called ‘Shooting From The handbag’. She has contributed to French, English and Italian Vogue, as well as, Casa Vogue. She also collaborated with top ad agencies like TBWA and Saatchi & Saatchi, working on campaigns for Liberty, Harvey Nichols,
Cacharel, AVEDA, and Sonia Rykiel. When not consulting as an Art Director, Zanna is at her renowned Ragged School in SE1, where she campaigns to preserve local legacies in The Borough. Her 30 YEAR initiative, STILL THE CROSSBONES GRAVEYARD RIP: REST IN PERPETUITY, aims to CONTINUE TO save the Crossbones Graveyard in SE1, urging TfL to prevent any further

development ON THE GROUND and secure a